Art For Everyone

Magazine ad for the Associated American Artists.

Starting in 1934 with the intention of bringing "art to the masses" the Associated American Artists company began to offer prints by artists in the back of magazines and through mail order for as little as $5. In a time when neither the artists nor the galleries were making much money, this venture offered a new outlet and engaged the middle class in art collection. Ironically, the AAA work that was meant to be affordable goes for thousands today.