Peacock tiles by William De Morgan and Co., c. 1888-97, The Fitzwilliam Museum, University of Cambridge, UK.
William De Morgan was closely associated with William Morris the British Arts and Crafts movement, like Morris, De Morgan believed that looking to the skilled crafts of the past would greater enrich the lives of the people of Victorian Britain, as the hand-made work was both fulfilling and beautiful. His work was influenced by the ornate and colorful ceramics of the Middle East.